Archive for February, 2011
Raise More Donations With Fundraising Letters by Making it Convenient For Donors to Respond
I had a client who wanted to drive prospective customers to his online store using a postcard. Great idea, I thought, and cost effective. He had a terrific product, a compelling offer, and a sound business model. He had just one problem. He wanted to make all website visitors register before they could browse his [...]
Friendly Fundraising Letters – Six Easy Ways to Warm Up Your Next Donation Request
Which would you read first (and right to the end): a typed, generic fundraising letter from the Red Cross or a hand-written letter from your grandma Hostetler in Muleshoe, TX? I’d choose the personal letter over the impersonal every time. And so would your donors. The secret to making your impersonal fundraising letter personal is [...]
