Choosing Fundraisers by Type
There are thousands and thousands of ways to raise money. In fact, for many people who need to do fundraisers, just knowing where to look for fundraising ideas and understanding how to begin wading through all of them can seem like an enormous and daunting task. One of the smartest ways to do so is to know the different types of fundraisers and think about which type best fits your groups needs and go from there.
Traditionally, there have been three main types of fundraisers. You could pick from product sales, fundraising events, or you could seek donations in a number of ways. Product sales can be further broken down into pre-sell and direct-sell programs with frozen cookie dough being the most common pre-sell program and candy bars the most popular direct sell fundraiser.
So how do you go about deciding which type is right for your group? A great place to start is looking at your current financial situation. If your group already has some money that you can spend on your fundraiser, a fundraising event like a carnival or a product sale where you buy the items up front like candy bars can be great. They tend to bring in a great deal of money, but again, they do require some funding to get started with. If you do not have any money, a free to start brochure fundraiser makes a lot of sense as does simply working to collect donations.
Another way to approach the task of narrowing your choices is to simply ask your group what they would most like to do. Some groups really enjoy things like writing donation letters and have no problem simply asking for money while others would be very uncomfortable doing so. Other groups may be great at planning an event that would bring in gobs of money while another group may have no idea how to get started with such an undertaking. Find the type of fundraiser that best matches the skills and strengths of your group and success should be well within your reach.
If you are most interested in a product sale, one of the newest and most popular types is earth friendly fundraising. There is a company called Go Green Fundraising that offers a handy breakdown of fundraising products by type to help you choose the right product sale for your group.
[ In his ebook "Let's Raise Money!", Jack Atwell tells how the best fundraisers in the country "always choose the right fundraiser for their group." The book is only $19.97 and will more than pay for itself in increased donations. ]
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